There are an estimated 17,500 museums in the United States. If people think these institutions are pretty much the same once you get inside or that the differences between them are unimportant, it might be hard to persuade them that all 17,500 are needed. Exhibitions can have great transformational power; why don’t they exercise that power more often? Have museums not fully understood exhibitions as a medium? Have we not devoted enough attention to the full repertoire of visitor feelings? Have visitors been telling us this and we have failed to listen? For many people, museums play many roles in their lives; for most others few or none. How can this be? ‘‘Museum-adept’’ visitors seem to prize museums as theaters in which their own emotional and spiritual journeys can be staged, but what about the non-museum-adept? Can the museum-adept teach us how to realize our medium’s full potential?

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• Ken Yellis (Kenyellis@aol.com) is the Principal of First Light Museum Consultants, 378 Gibbs Avenue, Newport, RI 02840.

Our relationships with our audiences have proved parlous. But if history is destined to be contested, where should museums be in that contest and how do we get there?

Fred Wilson’s Mining the Museum has turned out to be a path not taken; Enola Gay was a cautionary tale. But we should have these fights in museums, where the national narrative is blocked out and staged, because of how museums teach us, opening hidden windows on cloaked realities.

Museums can start by becoming clearer about what they think they are doing when they make an exhibition. Exhibitions can have a profound effect on visitors at many levels but it doesn’t happen very often. Is that because visitors seek another kind of experience from what we typically offer?